Strategic Analysis of LOREAL Case Study Example | Topics and Well Written Essays - 1250 words - 13

Strategic Analysis of LOREAL - Case Study Example The beauty and skin industry requires a company that is ready to work on the distribution channels and methods. The staff should have good knowledge of the market and ensure that the target groups are reached. 4. Build and protect your brand. The industry expects that anyone engaging in its practices offers only the products and services they can comfortably deliver. This ensures that quality is maintained and the effects of the products controlled. 5. Take advantage of the available industry resources and stay fresh through new innovative products and offerings. The industry has so much competition and any product coming into the market need to be outstanding and convincing enough for the customer to purchase it. L’OREAL offers a diverse range of products that include consumer products, professional products, luxury products, active cosmetics, and the body shop. The key objective of the diversified product portfolio ensures that everyone all over the world has easy access to L’OREAL products through a presence in outlets. The beauty and skin industry has so many products with purposes. L’OREAL being a big company in the field ensures that any requirements regarding beauty and skin are catered for. In addition, L’OREAL is dedicated to ensuring that their many products will in one-way or another match anyone’s personal lifestyle. L’OREAL develops brands that fit a person’s power of purchase from the low end to the high end; different products at different prices. The company controls the product brands. This ensures that there is flexibility in operations. L’Oreal produces diverse products to ensure they have enough to draw the attention of their target groups. The products include professional Salon Brands that include Matrix, Kerastase and Redken, luxury Brands such as Giorgio Arman, Ralph Lauren, Biotherm and Lancome, retail Brands that include Garnier, Maybelline and L’Oreal Paris and active cosmetics such as body shop, Vichy and La Roche.